Introducing Pocheon Makgeolli Project and Village, the birthplace of Korea’s representative liquor Key word: #Gyeonggido #Pocheon-si #Makge...
Introducing Pocheon Makgeolli Project and Village, the birthplace of Korea’s representative liquor
Key word: #Gyeonggido #Pocheon-si #Makgeolli #Pocheon Makgeolli #Brewery #Makgeolli Village #Sansawon # Bae&Brewing Co.
There are indeed various liquors in Korea.
Over 360 liquors have existed all over the country since more than 100 years ago Because the number of the types of traditional liquor is more than 1000.
But the representing Korean liquor is of course ‘Makgeolli’.
Traditionally it was a sort of between meal to satisfy farmers’ hunger since ancient times but now, it is seeking for the revolution as it is in another period of revival as a well-being liquor with its plentiful minerals and nutrients in.
As the makgeolli market has now been in growth, various products such as sparking makgeolli and draft beer-style makgeolli are rushed to be released.
In addition, total 46 breweries are in operation in 2021.
The sales of these breweries is 49.8 billion Korean Won last year which is increased by 1.8 percent from the previous year.
The recent wind of change in Makgeolli market lead MZ generation’s consumption which is deemed to post a rapid growth.
‘Water’, Pocheon’s pride, has indeed a great influence to the reason of this rapid growth of Makgeolli market.
There are more than 1500 liquor manufacturers.
The most important condition for the se many liquor companies to brew the liquor is ‘water’ plain and simple.
Traditionally, brewery have been built in a place with good water, and now a liquor factory is deliberately built in the place where it can find good water.
Pocheon in Gyeonggi Province has long been famous for its good water as the name means ‘embracing water’.
Even 9 out of more than 20 Makgeolli breweries in Gyeonggi Province are located in Pocheon.
Effort to be Reborn as Home of Liquor
The main ingredient of Makgeolli is rice. But very few companies use domestic rice.
Liquor companies in Pocheon have joined to release ‘Haepssal Makgeolli’ (Makgeolli from Newly Harvested Rice), 100% made of the rice from Oncheon, Gyeonggi. The efforts to be loved steadily as a national liquor has been emerged in Pocheon, reviving as ‘a home of liquor’.
If you want to learn more about liquor culture, how about visiting to Hwahyun-myeon in Pocheon?
Bae&Brewing Co., located in the skirt of Unak Mountain in search of good water 10 years ago, opened ‘Sansawon’, the traditional liquor museum.
There are a exhibition hall where you can see the history of liquor at a glance and a tasting hall where you can sample various liquor in Sansawon, the drinking culture space.
In addition to brewing the liquor, it is worthwhile to join Sansawon Gayangju class where you can learn drinking etiquette.
As you see, Pocheon is trying to be reborn as a home of liquor.
Makgeolli has not been noticed by young people so far but it is now as popular as soju and beer, and the number of young brewers and Makgeolli shops are expected to be increased in the future.
I hope you taste a bowl of fresh Makgeolli and make a pleasant memory in Pocheon with good water and air in.
Reference: https://www.inews24.com/view/1368267
Key word: #Gyeonggido #Pocheon-si #Makgeolli #Pocheon Makgeolli #Brewery #Makgeolli Village #Sansawon # Bae&Brewing Co.
There are indeed various liquors in Korea.
Over 360 liquors have existed all over the country since more than 100 years ago Because the number of the types of traditional liquor is more than 1000.
But the representing Korean liquor is of course ‘Makgeolli’.
Traditionally it was a sort of between meal to satisfy farmers’ hunger since ancient times but now, it is seeking for the revolution as it is in another period of revival as a well-being liquor with its plentiful minerals and nutrients in.
As the makgeolli market has now been in growth, various products such as sparking makgeolli and draft beer-style makgeolli are rushed to be released.
The sales of these breweries is 49.8 billion Korean Won last year which is increased by 1.8 percent from the previous year.
The recent wind of change in Makgeolli market lead MZ generation’s consumption which is deemed to post a rapid growth.
‘Water’, Pocheon’s pride, has indeed a great influence to the reason of this rapid growth of Makgeolli market.
There are more than 1500 liquor manufacturers.
The most important condition for the se many liquor companies to brew the liquor is ‘water’ plain and simple.
Traditionally, brewery have been built in a place with good water, and now a liquor factory is deliberately built in the place where it can find good water.
Pocheon in Gyeonggi Province has long been famous for its good water as the name means ‘embracing water’.
Even 9 out of more than 20 Makgeolli breweries in Gyeonggi Province are located in Pocheon.
The main ingredient of Makgeolli is rice. But very few companies use domestic rice.
Liquor companies in Pocheon have joined to release ‘Haepssal Makgeolli’ (Makgeolli from Newly Harvested Rice), 100% made of the rice from Oncheon, Gyeonggi. The efforts to be loved steadily as a national liquor has been emerged in Pocheon, reviving as ‘a home of liquor’.
If you want to learn more about liquor culture, how about visiting to Hwahyun-myeon in Pocheon?
Bae&Brewing Co., located in the skirt of Unak Mountain in search of good water 10 years ago, opened ‘Sansawon’, the traditional liquor museum.
There are a exhibition hall where you can see the history of liquor at a glance and a tasting hall where you can sample various liquor in Sansawon, the drinking culture space.
In addition to brewing the liquor, it is worthwhile to join Sansawon Gayangju class where you can learn drinking etiquette.
As you see, Pocheon is trying to be reborn as a home of liquor.
Makgeolli has not been noticed by young people so far but it is now as popular as soju and beer, and the number of young brewers and Makgeolli shops are expected to be increased in the future.
I hope you taste a bowl of fresh Makgeolli and make a pleasant memory in Pocheon with good water and air in.
Reference: https://www.inews24.com/view/1368267
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