Gyeonggi Province and Gyeonggi Tourism Organization Begin MICE Industry Revitalization

Gyeonggi Province and the Gyeonggi Tourism Organization held discussions on the revitalization of the MICE industry as the COVID-19 pandemic ebbs.

@Gyeonggi Province

Gyeonggi Province and Gyeonggi Tourism Organization Begin MICE Industry Revitalization

Have you heard of the MICE industry? MICE (Meetings, Incentives, Conferences, Exhibitions) refers to the industry that encompasses facilities such as large conference centers and exhibition centers that host various exhibitions, international conferences, and more. Expos, conferences, and other such events fall under this category that covers venues where meetings and events for all industries – including IT, transportation, tourism, and trade – can be held.

The MICE industry, which had been struggling due to COVID-19 pandemic, has regained some traction. As a result, Gyeonggi Province is concentrating particularly on the tourism industry so as to increase its international competitiveness.

For international conferences being held this year, Gyeonggi Province has announced that it will grant additional benefits and subsidies. The provincial government is also planning to showcase its cities and major industries in a single location.

In addition, at the “MICE Ontact Day’ hosted by Gyeonggi Province and the Gyeonggi Tourism Organization, it was announced that there will be more active support policies for the MICE industry. Concurrently, the MICE industry plan for Gyeonggi Province was broadcast live on YouTube.

This purpose of this plan is to revitalize the provincial economy based on local cooperation and mutual benefit while also revitalizing the Korean tourism industry./

@Gyeonggi Province

Furthermore, Gyeonggi Province has concluded partnership agreements with the Korean Society for Cytopathology, Field Robot Society, and Korean Society of Combustion, and revealed that it will breathe new life into various domestic industries.

Next year, there will be international symposiums in the cities of Suwon and Siheung at which 1,500 participants are expected; these events will energize the tourism industry in conjunction with culture, history, and security.

@Gyeonggi Province

MICE industry representatives have welcomed these new policies with open arms as they pursue active engagement. Gyeonggi Province and the Gyeonggi Tourism Organization will soon offer some unique conferences.